Category Archives: creative solutions

Antlers that Glow Like the Devil’s Own Eyes

Saw this over at Gizmodo.  Okay, Gizmodo wasn’t the original article,  but they link to it and I don’t read Finnish. If you do, you can read the original.

In the US hitting deer with your car in the middle of the night is a real problem, not just for the deer and your car, but for your health. In Finland they have the same problem but with longer nights and bigger animals: reindeer.

Rather than continue to run over Santa’s four-legged helpers, they use reflectors to draw the attention of drivers.  But reflectors worn by reindeer are less than perfect because the light has to catch the reflectors at the right angle.  But spraying their antlers with a reflective substance takes care of the angle problem (360 degrees of antler!) and makes the animals very very noticeable.

A simple, elegant solution to an every day problem (at least every day for Fins driving in the night through Reindeer territory).